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Each cell counts sites that run Mastercard, fall in that traffic tier, and carry that site category. The 7 largest categories for Mastercard get a column; everything else is in Other.
| Traffic tier (est. monthly visits) | Online Shopping | Fashion & Apparel | Gambling | Beauty & Personal Care | Food & Dining | Home & Garden | Sports & Fitness | Other or none | Tier total |
|---|---|---|---|---|---|---|---|---|---|
| 1B+ | — | — | — | — | — | — | — | — | 0 |
| 100M to 1B | — | — | — | — | — | — | — | — | 0 |
| 10M to 100M | 2 | 1 | 1 | — | — | — | — | — | 4 |
| 1M to 10M | 157 | 131 | 25 | 22 | 16 | 45 | 17 | 211 | 624 |
| 100K to 1M | 1,582 | 1,111 | 309 | 304 | 260 | 284 | 239 | 6,871 | 10,960 |
| 10K to 100K | 5,434 | 2,486 | 2,525 | 895 | 949 | 644 | 440 | 85,798 | 99,171 |
| Under 10K | 1,709 | 1,219 | 2,282 | 507 | 392 | 226 | 166 | 68,862 | 75,363 |
| Long tail | 26,281 | 8,050 | 3,733 | 3,345 | 3,095 | 1,616 | 1,291 | 228,535 | 275,946 |
| Mastercard total | 35,165 | 12,998 | 8,875 | 5,073 | 4,712 | 2,815 | 2,153 | 390,277 | 462,068 |
Traffic tiers use our estimated monthly visits for September 2026. 186,122 of the 462,068 Mastercard sites have an estimate. The long tail is the rest.
Site categories are ours, one per site. 83,036 Mastercard sites carry one. The other 379,032 have none yet and count under Other, as do adult sites.
A free account doubles this list and turns on country and language filters. Paid plans download the whole list as a file.
