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Each cell counts sites that run American Express, fall in that traffic tier, and carry that site category. The 7 largest categories for American Express get a column; everything else is in Other.
| Traffic tier (est. monthly visits) | Online Shopping | Fashion & Apparel | Gambling | Beauty & Personal Care | Food & Dining | Home & Garden | Pets & Animals | Other categories | Tier total |
|---|---|---|---|---|---|---|---|---|---|
| 1B+ | — | — | — | — | — | — | — | — | 0 |
| 100M to 1B | — | — | — | — | — | — | — | — | 0 |
| 10M to 100M | 1 | — | 1 | — | — | — | — | — | 2 |
| 1M to 10M | 78 | 79 | 25 | 11 | 16 | 28 | 3 | 67 | 386 |
| 100K to 1M | 891 | 533 | 232 | 86 | 114 | 113 | 30 | 458 | 6,337 |
| 10K to 100K | 2,629 | 1,036 | 1,946 | 252 | 339 | 268 | 65 | 1,205 | 70,386 |
| Under 10K | 467 | 387 | 1,534 | 186 | 123 | 63 | 43 | 305 | 50,833 |
| Long tail | 38,610 | 11,507 | 7,349 | 4,633 | 3,876 | 2,023 | 1,849 | 8,106 | 289,311 |
| American Express total | 42,676 | 13,542 | 11,087 | 5,168 | 4,468 | 2,495 | 1,990 | 10,141 | 417,255 |
Traffic tiers use our estimated monthly visits for August 2026. 127,944 of the 417,255 American Express sites have an estimate. The long tail is the rest.
Site categories are ours, one per site. 91,567 American Express sites carry one. Adult sites are counted under Other categories.
A free account doubles this list and turns on country and language filters. Paid plans download the whole list as a file.
