Web Analytics

Measurement and analytics tools, ranked by deployment.

LeaderGoogle Tag Manager

Sites running it63.8M

Technologies ranked9

Ranking

Ranked by sites

Rank	Technology	Sites
1	Google Tag Manager	63.8M
2	Google Analytics	59.7M
3	Hotjar	258.3K
4	Fathom	251.7K
5	Plausible	55.8K
6	Amplitude	50.1K
7	Segment	20K
8	Mixpanel	6.6K
9	Microsoft Clarity	752

Ranked by the number of sites we detect running each one in our monthly scan of hundreds of millions of sites. This board covers a curated set of technologies that compete for the same job.

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