- Traffic: the panel is #est-traffic. The headline sits in data[data-metric="monthly_visits"], with the unrounded count in value, the month in data-as-of, and data-basis set to estimate or reported.
- Employees: the panel is #est-employees. The figure carries data-metric="employees" with value for an exact count, or data-low and data-high for a band.
- Rankings: the panel is #rankings. Each row is #rank-overall or #rank-{category}, and the rank sits in a data element with data-of for the size of the ranked field.
The same figures are in the page's JSON-LD as schema.org Observation nodes, each with the matching fragment as its @id. These names are part of the interface, like the endpoints. For more than a few pages, use the API: profile pages are rate-limited per visitor.
