Advertising platform for retargeting and performance display campaigns.
Each cell counts sites that run Criteo, fall in that traffic tier, and carry that site category. The 7 largest categories for Criteo get a column; everything else is in Other.
| Traffic tier (est. monthly visits) | Gambling | Beauty & Personal Care | News & Publishing | Online Shopping | Fashion & Apparel | Travel & Transportation | Entertainment & Media | Other categories | Tier total |
|---|---|---|---|---|---|---|---|---|---|
| 1B+ | — | — | — | — | — | — | — | — | 0 |
| 100M to 1B | — | — | 2 | 1 | — | — | 1 | — | 4 |
| 10M to 100M | 3 | — | 30 | 15 | 5 | 3 | 3 | 24 | 83 |
| 1M to 10M | 28 | 6 | 224 | 84 | 50 | 23 | 30 | 195 | 795 |
| 100K to 1M | 260 | 16 | 188 | 189 | 113 | 45 | 33 | 331 | 2,661 |
| 10K to 100K | 1,502 | 42 | 117 | 238 | 197 | 105 | 66 | 550 | 9,512 |
| Under 10K | 1,235 | 65 | 62 | 89 | 91 | 52 | 45 | 378 | 8,458 |
| Long tail | 10,266 | 3,426 | 1,576 | 1,416 | 1,513 | 811 | 806 | 6,102 | 100,977 |
| Criteo total | 13,294 | 3,555 | 2,199 | 2,032 | 1,969 | 1,039 | 984 | 7,580 | 122,490 |
Traffic tiers use our estimated monthly visits for August 2026. 21,513 of the 122,490 Criteo sites have an estimate. The long tail is the rest.
Site categories are ours, one per site. 32,652 Criteo sites carry one. Adult sites are counted under Other categories.
A free account doubles this list and turns on country and language filters. Paid plans download the whole list as a file.
