| CMS & Website Builders | |
| WordPress Open-source CMS powering websites, blogs, and content management | 75.7M sites |
| WordPress Themes & Plugins | |
| WordPress Block Editor Block-based content editor built into modern WordPress | 15.7M sites |
| Web Analytics & Measurement | |
| Google Analytics Google platform measuring website traffic and visitor behavior | 59.7M sites |
| Google Tag Manager Tag management system deploying analytics and marketing tags without code | 63.8M sites |
| Advertising & Conversion Tracking | |
| Linkedin Ads LinkedIn advertising platform for professional audience targeting | 870.1K sites |
| Linkedin Insight Tag LinkedIn tag tracking ad conversions and building audiences | 3.8M sites |
| Marketing & Email Campaigns | |
| HubSpot Analytics Visitor tracking and reporting built into HubSpot's marketing tools | 129.2K sites |
| Sales & CRM | |
| HubSpot Marketing, CRM, and automation platform for businesses | 1.8M sites |
| Hosting & Cloud Providers | |
| AWS Amazon cloud platform offering compute, storage, and hosting services | 103.5M sites |
| Security & Bot Defense | |
| HSTS HTTP header forcing browsers to use secure HTTPS connections | 131.7M sites |
| Web Servers & Operating Systems | |
| Apache HTTP Server Long-established open-source web server software | 79.2M sites |
| Languages & Back-End Frameworks | |
| PHP Server-side scripting language powering a large share of websites | 114.2M sites |
| JavaScript Libraries & Widgets | |
| AOS JavaScript library animating elements as they scroll into view | 1.1M sites |
| Databases & Caching | |
| MySQL Popular open-source relational database used by many web applications | 77.9M sites |
| Performance & Optimization | |
| Priority Hints Browser resource hints signaling fetch priority for faster loading | 74.5M sites |
| SEO & Content Discovery | |
| Open Graph Metadata protocol controlling how page links preview on social platforms | 151.8M sites |
| Yoast SEO WordPress plugin managing on-page SEO, sitemaps, and metadata | 21.4M sites |
| Fonts & Icons | |
| Adobe Fonts Adobe subscription service delivering web fonts to sites | 4.4M sites |
| Google Font API Google service delivering free web fonts to websites | 105.7M sites |
| Typekit Adobe web font service, now branded Adobe Fonts | 4.1M sites |
| other | |
| Lever Recruiting and applicant tracking software with job boards | 10.5K sites |
| Yoast | 9.2M sites |
| Wordfence Security – Firewall, Malware Scan, and Login Security Security & Privacy | 4M sites |
| Redirection SEO | 2.6M sites |
| Fpframework | 6K sites |
| FireBox Popups – Increase Sales and Grow Your Email List Forms & Popups | 5.2K sites |
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